The best ideas for Marketing Your Local Hair Salon

If you wish to keep consumers returning to your hair beauty salon, it takes more than attractive decoration, comfortable seating and skilled staff. a successful hair salon continually comes-up with ideas for recruiting new clients and retaining past customers. There are a variety of ideas you can implement to keep your hair salon thriving and your salon staff booked with appointments. Here are some tips from the staff at Valente Hair Salon in La Jolla.

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Make Use Of Cause Marketing

When hair beauty salon owners use cause marketing to boost their visibility, they will have the chance to increase their clients and help their regional communities at the time that is same. You and your salon staff could offer to give makeovers to work seekers at local homeless shelters, donate a part  of each salon sale to  a domestic abuse shelter or teach hair care courses to a young adult in foster care. Work in the neighborhood might help improve self esteem and give recipients a new rent on life.

Create Customer Loyalty Cards

Keep customers returning to your hair beauty salon by supplying all of them with incentives through your customer loyalty cards. For instance, for each right time they visit your salon and receive something over $50, give them a stamp on the customer commitment card. You can even do this salon that is electronically using computer software through companies such as for example Salon Base, Salon Booker or SalonBiz. As soon as clients receive five stamps or credits, offer them with a hair that is free, styling service or something.

Take up a VIP Service In the event that you operate a salon that is upscale your customer may take pleasure in a VIP-club, designed to make their salon experiences more personalized. Your VIP club might add benefits such as priority appointments, locks services given by your salon’s top stylists and colorists, automobile service to and through the salon and a special area that is waiting with wine, coffee, tea, fruit and other healthy snacks. You may even offer VIP clients the opportunity to get other services while getting their hair done at your beauty salon, such as for example a pick-up and delivery dry cleaning and laundry-services, task runners, masseuse and manicurist. You may charge a monthly-fee for this service, gives your salon a extra income stream.

Connect with Customers Online With all the popularity of social media, blog posting, video marketing and e-mail marketing; hair salon owners can market marketing that is online to attract customers. Commence a blog, where you showcase tips and ideas for hair maintenance and styling. You can create tutorials that show your customers just how to do anything from a fast up do to ease their scalps of dandruff. Put up social news profiles on internet sites such as Twitter and Facebook, thus that you share your blogs as well as videos and keep clients updated on special sales and activities your beauty salon is providing.

Host a Salon Happy Hour

Invite your top consumers to check out your shop for the pleased hour, where you serve a mark cocktail, appetizer as well as desserts. Ask each customer to bring a close friend along who has never received services at your beauty salon. This event will help you build consumer commitment and introduce your business to prospects.

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